Billions of dollars have been invested in acquiring plots of virtual land across various metaverses, highlighting the rapid growth and significant potential of the virtual metaverse. However, this represents only the virtual metaverse, for real-world property owners there’s a substantial opportunity presented by Property Digital Rights (PDRs).
In the real world, millions more individuals engage with Augmented Reality (AR) daily compared to Virtual Reality (VR), and brands are already investing billions of dollars to connect with audiences in physical locations.This scenario offers a unique opportunity for property, real-world asset enthusiasts, and media investors to lease a percentage of PDRs directly from property owners and managers. This leasing arrangement allows investors to participate in the commercial benefits as the associated inventory is utilised across a diverse array of potential future applications and websites.
This scenario offers a unique opportunity for property, real-world asset enthusiasts, and media investors to lease a percentage of PDRs directly from property owners and managers. This leasing arrangement allows investors to participate in the commercial benefits as the associated inventory is utilised across a diverse array of potential future applications and websites.
